Cita APA (7th ed.)

Jones, J. P. (1998). What's in a brand ? Prentice Hall of India.

Cita Chicago (17th ed.)

Jones, John Philip. What's in a Brand ? New Delhi: Prentice Hall of India, 1998.

Cita MLA (9th ed.)

Jones, John Philip. What's in a Brand ? Prentice Hall of India, 1998.