APA (7th ed.) Citation

Jones, J. P. (1998). What's in a brand ? Prentice Hall of India.

Chicago Style (17th ed.) Citation

Jones, John Philip. What's in a Brand ? New Delhi: Prentice Hall of India, 1998.

MLA (9th ed.) Citation

Jones, John Philip. What's in a Brand ? Prentice Hall of India, 1998.