APA-viite (7. p.)

Jones, J. P. (1998). What's in a brand ? Prentice Hall of India.

Chicago-viite (17. p.)

Jones, John Philip. What's in a Brand ? New Delhi: Prentice Hall of India, 1998.

MLA-viite (9. p.)

Jones, John Philip. What's in a Brand ? Prentice Hall of India, 1998.