Style de citation APA (7e éd.)

Jones, J. P. (1998). What's in a brand ? Prentice Hall of India.

Style de citation Chicago (17e éd.)

Jones, John Philip. What's in a Brand ? New Delhi: Prentice Hall of India, 1998.

Style de citation MLA (9e éd.)

Jones, John Philip. What's in a Brand ? Prentice Hall of India, 1998.