Jones, J. P. (1998). What's in a brand ? Prentice Hall of India.
Citación estilo ChicagoJones, John Philip. What's in a Brand ? New Delhi: Prentice Hall of India, 1998.
Cita MLAJones, John Philip. What's in a Brand ? Prentice Hall of India, 1998.
Warning: These citations may not always be 100% accurate.