APA (7e ed.) Bronvermelding

Jones, J. P. (1998). What's in a brand ? Prentice Hall of India.

Chicago (17e ed.) Bronvermelding

Jones, John Philip. What's in a Brand ? New Delhi: Prentice Hall of India, 1998.

MLA (9e ed.) Bronvermelding

Jones, John Philip. What's in a Brand ? Prentice Hall of India, 1998.