Jones, J. P. (1998). What's in a brand ? Prentice Hall of India.
Chicago-čujuhus (17. p.)Jones, John Philip. What's in a Brand ? New Delhi: Prentice Hall of India, 1998.
MLA-čujuhus (9. p.)Jones, John Philip. What's in a Brand ? Prentice Hall of India, 1998.
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