What's in a brand ?

Čájet eará veršuvnnaid (4)

Furkejuvvon:

Bibliográfalaš dieđut
Váldodahkki:	Jones, John Philip
Materiálatiipa:	Girji
Almmustuhtton:	New Delhi Prentice Hall of India 1998
Fáttát:	Branding
Fáddágilkorat:	Lasit fáddágilkoriid Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!

Geahča maid

What's in a brand?
Dahkki: Jones, John Philip
Almmustuhtton: (1998)

What's in a name?: Advertising and the Concept of Brands
Dahkki: Jones, John Philip
Almmustuhtton: (2007)

Smart Things to know about Brands and Branding
Dahkki: Mariotti John
Almmustuhtton: (2000)

Building a brand in a week.
Dahkki: Laver, Pete
Almmustuhtton: (2002)

Brand Sense
Dahkki: Lindstrom Marti
Almmustuhtton: (2010)

Brand royalty
Dahkki: Haig, Matt
Almmustuhtton: (2004)

Globalisation of brands
Dahkki: Mukhaerjee, Ishito
Almmustuhtton: (2008)

Nation branding
Dahkki: Kumar, Nishit
Almmustuhtton: (2009)

Brand Bollywood
Dahkki: Bose, Derek
Almmustuhtton: (2006)

BRAND POSITIONING
Dahkki: SENGUPTA SUBROT
Almmustuhtton: (2009)

Brand loyalty
Dahkki: Haig, Matt
Almmustuhtton: (2004)

Brand Switch
Dahkki: Kapoor, Jagdeep
Almmustuhtton: (2004)

Personal branding
Dahkki: Sangeetha, K.
Almmustuhtton: (2008)

Brand Sense.
Dahkki: Lindstrom , Martin
Almmustuhtton: (2005)

Brand New World
Dahkki: Lenderman, Max
Almmustuhtton: (2010)

Brands and branding
Dahkki: Brown, Stephen
Almmustuhtton: (2016)

Building Brands That Win
Dahkki: Mukerjee, Kaushik
Almmustuhtton: (2013)

The power of cult branding
Dahkki: Rogar, Matthew
Almmustuhtton: (2002)

Product and brand management
Dahkki: Mathur, U.C
Almmustuhtton: (2007)

Applying the Branding Iron.
Dahkki: Kompella, Kartikeya
Almmustuhtton: (2006)

Nine brand shastras
Dahkki: Kapoor, Jagdeep
Almmustuhtton: (2004)

27 Brand Practices.
Dahkki: Kapoor, Jagdeep
Almmustuhtton: (2005)

Building strong brands
Dahkki: Aaker, David A.
Almmustuhtton: (1996)

Consumer and brand loyalty
Dahkki: Panigrahi, Rajeshwari

MANAGING BRAND EQUITY
Dahkki: AAKER DAVID
Almmustuhtton: (1991)

DRAFTFCB + ULKA BRAND BUILDING ADVERTISING : CONCEPTS AND CASES
Dahkki: PARAMESWARAN M G; MEDH KINJAL
Almmustuhtton: (2011)

Creating Passion Brands
Dahkki: Edwards, Helen
Almmustuhtton: (2006)

Brands as Engines for Profit
Dahkki: Jones, John Philip
Almmustuhtton: (2012)

22 immutable laws of branding
Dahkki: Ries, Al
Almmustuhtton: (1998)

22 immutable laws of branding
Dahkki: Ries, Al
Almmustuhtton: (1998)

The 360 degree brand in Asia
Dahkki: Blair, Mark
Almmustuhtton: (2003)

The ultimate book of business brands
Dahkki: Crainer, Stuart
Almmustuhtton: (2003)

TRUMP UNIVERSITY BRANDING 101
Dahkki: SEXTON DON
Almmustuhtton: (2011)

22 irrefutable laws of branding
Dahkki: Ries, Al
Almmustuhtton: (2004)

What great brands do : the seven brand-building principles that separate the best from the rest
Dahkki: Yohn,Denise Lee
Almmustuhtton: (2014)

Understanding consumers: building powerful brands...
Dahkki: Parameswaran, M.
Almmustuhtton: (2003)

Branding in a Competitive Marketplace
Dahkki: Baisya, Rajat K.
Almmustuhtton: (2013)

Brand immortality
Dahkki: Pringle, Hamish
Almmustuhtton: (2009)

Brands as Engines for Profit: Universal Guidelines on how to Drive Growth
Dahkki: Jones, John Philip
Almmustuhtton: (2012)

Brands and Branding
Dahkki: Brown, Stephen
Almmustuhtton: (2016)