What's in a brand ?

Show other versions (4)

Shranjeno v:

Bibliografske podrobnosti
Glavni avtor:	Jones, John Philip
Format:	Knjiga
Izdano:	New Delhi Prentice Hall of India 1998
Teme:	Branding
Oznake:	Označite Brez oznak, prvi označite!

Podobne knjige/članki

What's in a brand?
od: Jones, John Philip
Izdano: (1998)

What's in a name?: Advertising and the Concept of Brands
od: Jones, John Philip
Izdano: (2007)

Smart Things to know about Brands and Branding
od: Mariotti John
Izdano: (2000)

Building a brand in a week.
od: Laver, Pete
Izdano: (2002)

Brand Sense
od: Lindstrom Marti
Izdano: (2010)

Brand royalty
od: Haig, Matt
Izdano: (2004)

Globalisation of brands
od: Mukhaerjee, Ishito
Izdano: (2008)

Nation branding
od: Kumar, Nishit
Izdano: (2009)

Brand Bollywood
od: Bose, Derek
Izdano: (2006)

BRAND POSITIONING
od: SENGUPTA SUBROT
Izdano: (2009)

Brand loyalty
od: Haig, Matt
Izdano: (2004)

Brand Switch
od: Kapoor, Jagdeep
Izdano: (2004)

Personal branding
od: Sangeetha, K.
Izdano: (2008)

Brand Sense.
od: Lindstrom , Martin
Izdano: (2005)

Brand New World
od: Lenderman, Max
Izdano: (2010)

Brands and branding
od: Brown, Stephen
Izdano: (2016)

Building Brands That Win
od: Mukerjee, Kaushik
Izdano: (2013)

The power of cult branding
od: Rogar, Matthew
Izdano: (2002)

Product and brand management
od: Mathur, U.C
Izdano: (2007)

Applying the Branding Iron.
od: Kompella, Kartikeya
Izdano: (2006)

Nine brand shastras
od: Kapoor, Jagdeep
Izdano: (2004)

27 Brand Practices.
od: Kapoor, Jagdeep
Izdano: (2005)

Building strong brands
od: Aaker, David A.
Izdano: (1996)

Consumer and brand loyalty
od: Panigrahi, Rajeshwari

MANAGING BRAND EQUITY
od: AAKER DAVID
Izdano: (1991)

DRAFTFCB + ULKA BRAND BUILDING ADVERTISING : CONCEPTS AND CASES
od: PARAMESWARAN M G; MEDH KINJAL
Izdano: (2011)

Creating Passion Brands
od: Edwards, Helen
Izdano: (2006)

Brands as Engines for Profit
od: Jones, John Philip
Izdano: (2012)

22 immutable laws of branding
od: Ries, Al
Izdano: (1998)

22 immutable laws of branding
od: Ries, Al
Izdano: (1998)

The 360 degree brand in Asia
od: Blair, Mark
Izdano: (2003)

The ultimate book of business brands
od: Crainer, Stuart
Izdano: (2003)

TRUMP UNIVERSITY BRANDING 101
od: SEXTON DON
Izdano: (2011)

22 irrefutable laws of branding
od: Ries, Al
Izdano: (2004)

What great brands do : the seven brand-building principles that separate the best from the rest
od: Yohn,Denise Lee
Izdano: (2014)

Understanding consumers: building powerful brands...
od: Parameswaran, M.
Izdano: (2003)

Branding in a Competitive Marketplace
od: Baisya, Rajat K.
Izdano: (2013)

Brand immortality
od: Pringle, Hamish
Izdano: (2009)

Brands as Engines for Profit: Universal Guidelines on how to Drive Growth
od: Jones, John Philip
Izdano: (2012)

Brands and Branding
od: Brown, Stephen
Izdano: (2016)