What's in a brand ?

Míreanna comhchosúla

• What's in a brand?
  de réir: Jones, John Philip
  Foilsithe / Cruthaithe: (1998)
• What's in a name?: Advertising and the Concept of Brands
  de réir: Jones, John Philip
  Foilsithe / Cruthaithe: (2007)
• Smart Things to know about Brands and Branding
  de réir: Mariotti John
  Foilsithe / Cruthaithe: (2000)
• Building a brand in a week.
  de réir: Laver, Pete
  Foilsithe / Cruthaithe: (2002)
• Brand Sense
  de réir: Lindstrom Marti
  Foilsithe / Cruthaithe: (2010)