Nair, S. (2004). Consumer behaviour and marketing research. Himalaya Publishing House.
Cita Chicago (17th ed.)Nair, Suja. Consumer Behaviour and Marketing Research. Mumbai: Himalaya Publishing House, 2004.
Cita MLA (9th ed.)Nair, Suja. Consumer Behaviour and Marketing Research. Himalaya Publishing House, 2004.
Atenció: Aquestes cites poden no estar 100% correctes.