Cita APA (7th ed.)

Duncon, T. (2005). Principles of advertising and IMC (2.). Tata Mcgraw Hill.

Cita Chicago (17th ed.)

Duncon, Tom. Principles of Advertising and IMC. 2. New Delhi: Tata Mcgraw Hill, 2005.

Cita MLA (9th ed.)

Duncon, Tom. Principles of Advertising and IMC. 2. Tata Mcgraw Hill, 2005.