APA (7th ed.) Citation

Duncon, T. (2005). Principles of advertising and IMC (2.). Tata Mcgraw Hill.

Chicago Style (17th ed.) Citation

Duncon, Tom. Principles of Advertising and IMC. 2. New Delhi: Tata Mcgraw Hill, 2005.

MLA (9th ed.) Citation

Duncon, Tom. Principles of Advertising and IMC. 2. Tata Mcgraw Hill, 2005.