APA-viite (7. p.)

Duncon, T. (2005). Principles of advertising and IMC (2.). Tata Mcgraw Hill.

Chicago-viite (17. p.)

Duncon, Tom. Principles of Advertising and IMC. 2. New Delhi: Tata Mcgraw Hill, 2005.

MLA-viite (9. p.)

Duncon, Tom. Principles of Advertising and IMC. 2. Tata Mcgraw Hill, 2005.