Lua APA (7ú heag.)

Duncon, T. (2005). Principles of advertising and IMC (2.). Tata Mcgraw Hill.

Lua i Stíl Chicago (17ú heag.)

Duncon, Tom. Principles of Advertising and IMC. 2. New Delhi: Tata Mcgraw Hill, 2005.

Lua MLA (9ú heag.)

Duncon, Tom. Principles of Advertising and IMC. 2. Tata Mcgraw Hill, 2005.

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