Cita APA (7th ed.)

Belch, G. E. (2004). Advertising and promotion (6.). Tata McGraw - Hill.

Cita Chicago (17th ed.)

Belch, George E. Advertising and Promotion. 6. New Delhi: Tata McGraw - Hill, 2004.

Cita MLA (9th ed.)

Belch, George E. Advertising and Promotion. 6. Tata McGraw - Hill, 2004.