APA (7th ed.) Citation

Assael, H. (1998). Consumer behaviour and marketing action (6.). South Western Publishing.

Chicago Style (17th ed.) Citation

Assael, Henry. Consumer Behaviour and Marketing Action. 6. Ohio: South Western Publishing, 1998.

MLA (9th ed.) Citation

Assael, Henry. Consumer Behaviour and Marketing Action. 6. South Western Publishing, 1998.

Warning: These citations may not always be 100% accurate.