Cita APA (7th ed.)

Assael, H. (1998). Consumer behaviour and marketing action (6.). South Western Publishing.

Cita Chicago (17th ed.)

Assael, Henry. Consumer Behaviour and Marketing Action. 6. Ohio: South Western Publishing, 1998.

Cita MLA (9th ed.)

Assael, Henry. Consumer Behaviour and Marketing Action. 6. South Western Publishing, 1998.