APA-Zitierstil (7. Ausg.)

Assael, H. (1998). Consumer behaviour and marketing action (6.). South Western Publishing.

Chicago-Zitierstil (17. Ausg.)

Assael, Henry. Consumer Behaviour and Marketing Action. 6. Ohio: South Western Publishing, 1998.

MLA-Zitierstil (9. Ausg.)

Assael, Henry. Consumer Behaviour and Marketing Action. 6. South Western Publishing, 1998.