Style de citation APA (7e éd.)

Assael, H. (1998). Consumer behaviour and marketing action (6.). South Western Publishing.

Style de citation Chicago (17e éd.)

Assael, Henry. Consumer Behaviour and Marketing Action. 6. Ohio: South Western Publishing, 1998.

Style de citation MLA (9e éd.)

Assael, Henry. Consumer Behaviour and Marketing Action. 6. South Western Publishing, 1998.