Assael, H. (1998). Consumer behaviour and marketing action (6.). South Western Publishing.
Citazione stile Chigago Style (17a edizione)Assael, Henry. Consumer Behaviour and Marketing Action. 6. Ohio: South Western Publishing, 1998.
Citatione MLA (9a ed.)Assael, Henry. Consumer Behaviour and Marketing Action. 6. South Western Publishing, 1998.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.