APA (7th ed.) Citation

Batra, R. (1996). Advertising management (5th.). Prentice Hall of India.

Chicago Style (17th ed.) Citation

Batra, Rajeev. Advertising Management. 5th. New Delhi: Prentice Hall of India, 1996.

MLA (9th ed.) Citation

Batra, Rajeev. Advertising Management. 5th. Prentice Hall of India, 1996.