Batra, R. (1996). Advertising management (5th.). Prentice Hall of India.
Citación estilo ChicagoBatra, Rajeev. Advertising Management. 5th. New Delhi: Prentice Hall of India, 1996.
Cita MLABatra, Rajeev. Advertising Management. 5th. Prentice Hall of India, 1996.
Warning: These citations may not always be 100% accurate.