Batra, R. (1996). Advertising management (5th.). Prentice Hall of India.
Chicago-čujuhus (17. p.)Batra, Rajeev. Advertising Management. 5th. New Delhi: Prentice Hall of India, 1996.
MLA-čujuhus (9. p.)Batra, Rajeev. Advertising Management. 5th. Prentice Hall of India, 1996.
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