Cita APA (7th ed.)

Boyd, H. W. (2004). Marketing research (7.). AITBS Publishers.

Cita Chicago (17th ed.)

Boyd, Harper W. Marketing Research. 7. New Delhi: AITBS Publishers, 2004.

Cita MLA (9th ed.)

Boyd, Harper W. Marketing Research. 7. AITBS Publishers, 2004.