Cita APA (7a ed.)

Boyd, H. W. (2004). Marketing research (7.). AITBS Publishers.

Cita Chicago Style (17a ed.)

Boyd, Harper W. Marketing Research. 7. New Delhi: AITBS Publishers, 2004.

Cita MLA (9a ed.)

Boyd, Harper W. Marketing Research. 7. AITBS Publishers, 2004.