Saxena, R. (2002). Marketing management (2nd.). Tata McGraw - Hill.
Cita Chicago (17th ed.)Saxena, Rajan. Marketing Management. 2nd. New Delhi: Tata McGraw - Hill, 2002.
Cita MLA (9th ed.)Saxena, Rajan. Marketing Management. 2nd. Tata McGraw - Hill, 2002.
Atenció: Aquestes cites poden no estar 100% correctes.