APA (7th ed.) Citation

Ries, A. (1989). Bottom up marketing. Mcgraw Hill Book Company.

Chicago Style (17th ed.) Citation

Ries, Al. Bottom Up Marketing. New York: Mcgraw Hill Book Company, 1989.

MLA (9th ed.) Citation

Ries, Al. Bottom Up Marketing. Mcgraw Hill Book Company, 1989.

Warning: These citations may not always be 100% accurate.