Ries, A. (1989). Bottom up marketing. Mcgraw Hill Book Company.
Lua i Stíl Chicago (17ú heag.)Ries, Al. Bottom Up Marketing. New York: Mcgraw Hill Book Company, 1989.
Lua MLA (9ú heag.)Ries, Al. Bottom Up Marketing. Mcgraw Hill Book Company, 1989.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.