Brandstretch

Gorde:

Xehetasun bibliografikoak
Egile nagusia:	Taylor, David
Formatua:	Liburua
Argitaratua:	New Jersey John Wiley & Sons 2004
Gaiak:	Branding
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

DRAFTFCB + ULKA BRAND BUILDING ADVERTISING : CONCEPTS AND CASES
nork: PARAMESWARAN M G; MEDH KINJAL
Argitaratua: (2011)

MANAGING BRAND EQUITY
nork: AAKER DAVID
Argitaratua: (1991)

Building strong brands
nork: Aaker, David A.
Argitaratua: (1996)

The Art of Deception
nork: Capaldi, Nicholas
Argitaratua: (2007)

Brand New World
nork: Lenderman, Max
Argitaratua: (2010)

Consumer Behaviour
nork: Antonides,Gerrit
Argitaratua: (1998)

Brand royalty
nork: Haig, Matt
Argitaratua: (2004)

Nine brand shastras
nork: Kapoor, Jagdeep
Argitaratua: (2004)

Brand loyalty
nork: Haig, Matt
Argitaratua: (2004)

Brand Switch
nork: Kapoor, Jagdeep
Argitaratua: (2004)

22 irrefutable laws of branding
nork: Ries, Al
Argitaratua: (2004)

The 360 degree brand in Asia
nork: Blair, Mark
Argitaratua: (2003)

Building Brands That Win
nork: Mukerjee, Kaushik
Argitaratua: (2013)

The ultimate book of business brands
nork: Crainer, Stuart
Argitaratua: (2003)

Globalisation of brands
nork: Mukhaerjee, Ishito
Argitaratua: (2008)

Nation branding
nork: Kumar, Nishit
Argitaratua: (2009)

Brand Bollywood
nork: Bose, Derek
Argitaratua: (2006)

Product and brand management
nork: Mathur, U.C
Argitaratua: (2007)

Applying the Branding Iron.
nork: Kompella, Kartikeya
Argitaratua: (2006)

BRAND POSITIONING
nork: SENGUPTA SUBROT
Argitaratua: (2009)

Strategic brand management for B2B markets
nork: Sarin, Sharad
Argitaratua: (2010)

22 immutable laws of branding
nork: Ries, Al
Argitaratua: (1998)

22 immutable laws of branding
nork: Ries, Al
Argitaratua: (1998)

TRUMP UNIVERSITY BRANDING 101
nork: SEXTON DON
Argitaratua: (2011)

Building a brand in a week.
nork: Laver, Pete
Argitaratua: (2002)

27 Brand Practices.
nork: Kapoor, Jagdeep
Argitaratua: (2005)

Personal branding
nork: Sangeetha, K.
Argitaratua: (2008)

What's in a brand ?
nork: Jones, John Philip
Argitaratua: (1998)

Brand Sense.
nork: Lindstrom , Martin
Argitaratua: (2005)

Consumer and brand loyalty
nork: Panigrahi, Rajeshwari

What's in a brand?
nork: Jones, John Philip
Argitaratua: (1998)

The power of cult branding
nork: Rogar, Matthew
Argitaratua: (2002)

Understanding consumers: building powerful brands...
nork: Parameswaran, M.
Argitaratua: (2003)

Smart Things to know about Brands and Branding
nork: Mariotti John
Argitaratua: (2000)

Brand Sense
nork: Lindstrom Marti
Argitaratua: (2010)

The Professional : Defining the New Standard of Excellence at Work
Argitaratua: (2011)

True Story
nork: Montague Ty
Argitaratua: (2013)

Creating Passion Brands
nork: Edwards, Helen
Argitaratua: (2006)

BUILDING STRONG BRANDS
nork: AAKER DAVID A
Argitaratua: (1996)

PORTFOLIO MANAGEMENT HANDBOOK
nork: STRONG ROBERT A
Argitaratua: (1994)