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  1. 1
    Advertising & IMC: Principles and Practice

    Advertising & IMC: Principles and Practice by Sandra Moriarity

    Published 2021
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  2. 2
    Hey, Whipple squeeze this

    Hey, Whipple squeeze this by Sullivan, Luke

    Published 2003
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  3. 3
    Kleppner's advertising procedure

    Kleppner's advertising procedure by Lane, W. Ronald

    Published 2004
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  4. 4
    22 irrefutable laws of advertising and when to violate them

    22 irrefutable laws of advertising and when to violate them by Newman, Michael

    Published 2004
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  5. 5
    Creative advertising

    Creative advertising by Pricken, Mario

    Published 2004
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  6. 6
    Advertising age

    Advertising age by Lewis, Herschell Gordon

    Published 1999
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  7. 7
    Does it pay to advertise ?

    Does it pay to advertise ? by Jones, John Philip

    Published 1989
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  8. 8
    Advertising on the Internet

    Advertising on the Internet by Zeff, Robbin

    Published 1999
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  9. 9
    Advertising works

    Advertising works by Advertising Club

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  10. 10
    Twenty ads that shook the world

    Twenty ads that shook the world by Twitchell, James B.

    Published 2000
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  11. 11
    Fundamentals of advertising

    Fundamentals of advertising by Wilmshurst, John

    Published 1999
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  12. 12
    How to get the best advertising from your agency

    How to get the best advertising from your agency by Salz, Nancy

    Published 1988
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  13. 13
    Introduction to advertising

    Introduction to advertising by Mascarenhas, Romeo S.

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  14. 14
    Advertising and Media

    Advertising and Media by Pant, Himanshu

    Published 2007
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  15. 15
    Effective advertising : understnding when, how & why advertising works

    Effective advertising : understnding when, how & why advertising works by Tellis, Gerard

    Published 2004
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  16. 16
    (Un) common sense of advertising

    (Un) common sense of advertising by Tiwari, Sanjay

    Published 2003
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  17. 17
    Advertising and Consumer Behaviour

    Advertising and Consumer Behaviour by Pant, Himanshu

    Published 2007
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  18. 18
    How to advertise?

    How to advertise? by Roman, Kenneth

    Published 2008
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  19. 19
    Advertising ethics

    Advertising ethics by Spence, Edward

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  20. 20
    Advertising

    Advertising by Wells, William

    Published 2003
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