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    STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY

    STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY by KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC

    Published 2016
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    STRATEGIC HUMAN RESOURCE MANAGEMENT

    STRATEGIC HUMAN RESOURCE MANAGEMENT by GUPTA P K

    Published 2004
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