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  1. 1
    Product and Brand Management

    Product and Brand Management by Panda, Tapan K.

    Published 2016
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  2. 2
    Strategic Brand Management: Building, Measuring and Managing Brand Equity

    Strategic Brand Management: Building, Measuring and Managing Brand Equity by Keller, Kevin Lane

    Published 2015
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  3. 3
    Strategic Brand Management

    Strategic Brand Management by Keller Kevin Lane; Parameswaran Ambi M. G

    Published 2015
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  4. 4
    Strategic Brand Management: Building, Measuring, and Managing Brand Equity

    Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Keller, Kevin Lane

    Published 2020
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  5. 5
    Brand Magic: The Art and Science of Creating Successful Brands

    Brand Magic: The Art and Science of Creating Successful Brands by D'Souza Alan

    Published 2021
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  6. 6
    Strategic brand management : building, measuring, and managing brand equity

    Strategic brand management : building, measuring, and managing brand equity by Keller, Kevin Lane

    Published 2015
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  7. 7
    Aaker on branding : 20 principles that drive success

    Aaker on branding : 20 principles that drive success by Aaker, David A

    Published 2015
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  8. 8
    Brand Mnagement: Indian Context

    Brand Mnagement: Indian Context by Moorthi Y L R

    Published 2000
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  9. 9
    Advanced Brand Management

    Advanced Brand Management by Temporal Paul

    Published 2002
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  10. 10
    Brand management : Financial perspectives

    Brand management : Financial perspectives by Ray, Santanu

    Published 2007
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  11. 11
    Compendium of brand management, 3e

    Compendium of brand management, 3e by Chunawalla, S.A.

    Published 2008
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  12. 12
    Brand management By Verma

    Brand management By Verma by Verma, Harsh

    Published 2002
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  13. 13
    24 Brand Mantras : finding a place in the minds and heart of consumer

    24 Brand Mantras : finding a place in the minds and heart of consumer by Kapoor, Jagdeep

    Published 2001
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  14. 14
    Positioning The Brand : An Inside -out Approach

    Positioning The Brand : An Inside -out Approach by Riezebos,Rik

    Published 2017
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  15. 15
    Visual Identity

    Visual Identity by Alessandri Susan Westcott

    Published 2009
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  16. 16
    Branding India : An Incredible Story

    Branding India : An Incredible Story by Kant, Amitabh

    Published 2015
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  17. 17
    Winning at New Products

    Winning at New Products by Cooper,Robert G

    Published 2011
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  18. 18
    The 7 Principles of Brand Management

    The 7 Principles of Brand Management by Gupta, Nitish Rai

    Published 2011
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