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  1. 1
    The experience-centric organization how to win through customer experience

    The experience-centric organization how to win through customer experience by Clatworthy, Simon

    Published 2019
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  2. 2
    Kellogg on branding : the marketing faculty of the Kellogg School of Management

    Kellogg on branding : the marketing faculty of the Kellogg School of Management by Chernev, Alexander

    Published 2023
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  3. 3
    Managing Customers As investments : the strategic value of customers in the long run

    Managing Customers As investments : the strategic value of customers in the long run by Gupta Sunil

    Published 2005
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  4. 4
    Build Your Customer Strategy : a guide to creating profitable customer relationships

    Build Your Customer Strategy : a guide to creating profitable customer relationships by Barner James G.

    Published 2006
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  5. 5
    The ultimate question : driving good profits and true growth

    The ultimate question : driving good profits and true growth by Reichheld, Frederick F

    Published 2006
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  6. 6
    Beyond Customer Service : Keeping customers for life

    Beyond Customer Service : Keeping customers for life by Gerson Richard F.

    Published 1992
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  7. 7
    DNA of Customer Experience : how emotions drive value

    DNA of Customer Experience : how emotions drive value by Shaw Colin

    Published 2007
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  8. 8
    Delivering Profitable Value : a revolutionary framework to accelerate growth, generate wealth, and rediscover the heart of business

    Delivering Profitable Value : a revolutionary framework to accelerate growth, generate wealth, and rediscover the heart of business by Lanning Michael J.

    Published 1998
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