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  1. 1
    Harvard Business Review On Customer Relationship Management

    Harvard Business Review On Customer Relationship Management por Harvard Business School

    Publicado 1998
    Libro
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  2. 2
    Performance Driven CRM : how to make your customer relationship management vision a reality

    Performance Driven CRM : how to make your customer relationship management vision a reality por Brown Stanley

    Publicado 2002
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  3. 3
    Ultimate CRM Handbook : Strategies and concepts for building enduring customer loyalty and profitability

    Ultimate CRM Handbook : Strategies and concepts for building enduring customer loyalty and profitability por Freeland John G.

    Publicado 2002
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  4. 4
    Chief Customer Officer : getting past lip service to passionate action

    Chief Customer Officer : getting past lip service to passionate action por Bliss Jeanne

    Publicado 2006
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  5. 5
    CRM Project Management Handbook : building realistic expectations and managing risk

    CRM Project Management Handbook : building realistic expectations and managing risk por Gentle Michael

    Publicado 2002
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  6. 6
    Seven Myths of Customer Management : how to be customer-driven without being customer-led

    Seven Myths of Customer Management : how to be customer-driven without being customer-led por Abram John

    Publicado 2003
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  7. 7
    Customer Experience Management : A Revolutionary Approach to Connecting with your Customers

    Customer Experience Management : A Revolutionary Approach to Connecting with your Customers por Schmitt, Bernd

    Publicado 2003
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