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  1. 1
    Who Says Elephants can't Dance?: Inside IBM's Historic Turnaround

    Who Says Elephants can't Dance?: Inside IBM's Historic Turnaround

    Published 2003
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  2. 2
    Business and its Beliefs; : the ideas that helped build IBM

    Business and its Beliefs; : the ideas that helped build IBM by Watson Thomas J. JR

    Published 2003
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  3. 3
    IBM Way : Insights into the World's most successful marketing organization

    IBM Way : Insights into the World's most successful marketing organization by Rodgers Buck

    Published 1986
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