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  1. 1
    Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant

    Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant by Kim, W. Chan

    Published 2015
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  2. 2
    Blue Ocean Classics

    Blue Ocean Classics by Kim, W. Chan

    Published 2019
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  3. 3
    Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning

    Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning by Venkatesan, Rajkumar

    Published 2019
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  4. 4
    The Longer Long Tail: How Endless Choice is Creating Unlimited Demand

    The Longer Long Tail: How Endless Choice is Creating Unlimited Demand by Anderson, Chris

    Published 2009
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  5. 5
    Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant

    Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant by Kim, W. Chan

    Published 2005
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  6. 6
    The End of Corporate Imperialism

    The End of Corporate Imperialism by Prahalad C K

    Published 2008
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  7. 7
    The End Of Corporate Imperialism

    The End Of Corporate Imperialism by Prahalad C. K.

    Published 2008
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