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Market segmentation
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1
Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant
by
Kim Chan W.
Published 2005
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Not for Free : Revenue strategies for a new world
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Berman Saul J.
Published 2011
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Handbook of Niche Marketing : Principles and practice
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Dalgic, Tevfik
Published 2007
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Market segmentation : how to do it ; how to profit from it
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McDonald, Malcolm
Published 1995
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Blue Ocean Shift
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Kim, W. Chan
Published 2017
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NMIMS SBM
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NMIMS Bengaluru
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600 - Technology (Applied sciences)
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Berman Saul J.
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Dalgic, Tevfik
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Kim Chan W.
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Kim, W. Chan
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Mauborgne Renee
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McDonald, Malcolm
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Renée, Mauborgne
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