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  1. 1

    The CRM Handbook: A Business Guide to Customer Relationship Management by Dyche, Jill

    Published 2002
    Book
  2. 2

    Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Keller, Kvin Lane

    Published 2015
    Book
  3. 3

    Retailing Management by Levy, Michael

    Published 2012
    Book