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  1. 1
    The CRM Handbook: A Business Guide to Customer Relationship Management

    The CRM Handbook: A Business Guide to Customer Relationship Management by Dyche, Jill

    Published 2002
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  2. 2
    Strategic Brand Management: Building, Measuring, and Managing Brand Equity

    Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Keller, Kvin Lane

    Published 2015
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