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  1. 1
    Strategic Brand Management: Building, Measuring, and Managing Brand Equity

    Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Keller, Kevin Lane

    Published 2020
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  2. 2
    Strategic Brand Management: Building, Measuring, and Managing Brand Equity

    Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Keller, Kevin Lane

    Published 2020
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  3. 3
    Strategic Brand Management: Building, Measuring, and Managing Brand Equity

    Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Keller, Kevin Lane

    Published 2020
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  4. 4
    Strategic Brand Management: Building, Measuring, and Managing Brand Equity

    Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Keller, Kevin Lane

    Published 2017
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  5. 5
    Product and Brand Management

    Product and Brand Management by Panda, Tapan K.

    Published 2016
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  6. 6
    Strategic Brand Management: Building, Measuring, and Managing Brand Equity

    Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Keller, Kevin Lane

    Published 2020
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  7. 7
    The Art of Product Management: Lessons from a Silicon Valley Innovator

    The Art of Product Management: Lessons from a Silicon Valley Innovator by Mironov, Rich

    Published 2008
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  8. 8
    Positioning the Brand: An Inside-out Approach

    Positioning the Brand: An Inside-out Approach by Riezebos, Rik

    Published 2019
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  9. 9
    Creating Powerful Brands

    Creating Powerful Brands by De Chernatony, Leslie

    Published 2012
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  10. 10
    Product Strategy and Management

    Product Strategy and Management by Baker, Michael

    Published 2018
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  11. 11
    Leading the Starbucks Way: 5 Principles for Connecting with your Customers, your Products and your People

    Leading the Starbucks Way: 5 Principles for Connecting with your Customers, your Products and your People by Michelli, Joseph A.

    Published 2014
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  12. 12
    Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation

    Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation by Sarin, Sharad

    Published 2016
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  13. 13
    Strategic Brand Management: Building, Measuring, and Managing Brand Equity

    Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Keller, Kevin Lane

    Published 2012
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  14. 14
    Strategic Brand Management: Building, Measuring, and Managing Brand Equity

    Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Keller, Kevin Lane

    Published 2013
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  15. 15
    Strategic Brand Management: Building, Measuring, and Managing Brand Equity

    Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Keller, Kevin Lane

    Published 2017
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  16. 16
    How cool brands stay hot : branding to generation Y

    How cool brands stay hot : branding to generation Y by Bergh Joeri Van Den

    Published 2011
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  17. 17
    Essential Brand Book

    Essential Brand Book by Ellwood Iain

    Published 2000
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  18. 18
    Practitioners Guide to Product Management

    Practitioners Guide to Product Management by Busuttil Jock

    Published 2015
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  19. 19
    Product Manager's :Survival Guide

    Product Manager's :Survival Guide by Haines Steven

    Published 2013
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