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Principles of Direct and Database Marketing: a digital orientation за авторством Tapp, Alan

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Customer Relationship Management: Concepts And Technologies за авторством Buttle, Francis

Customer Relationship Management: Concepts And Technologies за авторством Buttle, Francis

Customer Relationship Management : emerging concepts, tools, and applications за авторством Sheth Jagdish N.

Creating Customer Evangelists : how loyal customers become a volunteer sales force за авторством McConnell Ben

Customer Marketing Method : how to implement and profit from customer relationship management за авторством Curry Jay