Bilaketaren emaitzak
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
Argitaratua 2023Liburua -
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Managing Customers As investments : the strategic value of customers in the long run
Argitaratua 2005Liburua -
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Build Your Customer Strategy : a guide to creating profitable customer relationships
Argitaratua 2006Liburua -
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