Search Results - "Brand Equity"

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  1. 1
    NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED.

    NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED. by KAPFERER JEAN-NOEL

    Published 2008
    Subjects: “…BRAND MANAGEMENT,MANAGEMENT,STRATEGIC BRAND MANAGEMENT,BRAND EQUITY…”
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  2. 2
    Role of CRM and Brand Equity in Building Trust A Study of the Indian Private Sector Banks

    Role of CRM and Brand Equity in Building Trust A Study of the Indian Private Sector Banks by Mehta Jalpesh

    Published 2016
    Subjects: “…CRM and Brand Equity 44253…”
    Thesis Book
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  3. 3
    Brand Experience and its Implications on Brand Equity

    Brand Experience and its Implications on Brand Equity by Bakre Ankita

    Published 2014
    Subjects: “…Brand Equity 44051…”
    Thesis Book
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  4. 4
    STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.

    STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED. by KELLER KEVIN LANE

    Published 2008
    Subjects: “…BRAND MANAGEMENT,MANAGEMENT,STRATEGIC BRAND MANAGEMENT,BRAND EQUITY…”
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  5. 5
    STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.

    STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED. by KELLER KEVIN LANE

    Published 2008
    Subjects: “…BRAND MANAGEMENT,MANAGEMENT,STRATEGIC BRAND MANAGEMENT,BRAND EQUITY…”
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