Search Results - "Service industries Marketing"

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  1. 1
    Essentials of Services Marketing

    Essentials of Services Marketing by Wirtz, Jochen

    Published 2019
    Subjects: “…Service industries - Marketing…”
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  2. 2
    Service Marketing: Integrating Customer Focus Across the Firm

    Service Marketing: Integrating Customer Focus Across the Firm by Zeirhaml, Valarie A.

    Published 2019
    Subjects: “…Service industries - Marketing…”
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  3. 3
    Essentials of Services Marketing

    Essentials of Services Marketing by Wirtz, Jochen

    Published 2019
    Subjects: “…Service industries - Marketing…”
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  4. 4
    Services Marketing: Text and Cases

    Services Marketing: Text and Cases by Jauhari, Vinnie

    Published 2018
    Subjects: “…Service Industries - Marketing 6926…”
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  5. 5
    Service Marketing: Integrating Customer Focus Across the Firm

    Service Marketing: Integrating Customer Focus Across the Firm by Zeirhaml, Valarie A.

    Published 2019
    Subjects: “…Service industries - Marketing 6708…”
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  6. 6
    Services Marketing: People, Technology, Strategy

    Services Marketing: People, Technology, Strategy by Wirtz, Jochen

    Published 2019
    Subjects: “…Service Industries - Marketing 104…”
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  7. 7
    Services Marketing: People, Technology, Strategy

    Services Marketing: People, Technology, Strategy by Wirtz, Jochen

    Published 2016
    Subjects: “…Service Industries - Marketing 104…”
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  8. 8
    Services Marketing: Integrating Customer Focus Across the Firm

    Services Marketing: Integrating Customer Focus Across the Firm by Zeithaml, Valarie A.

    Published 2012
    Subjects: “…Service Industries- Marketing 701…”
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  9. 9
    Service Marketing: Integrating Customer Focus Across the Firm

    Service Marketing: Integrating Customer Focus Across the Firm by Zeirhaml, Valarie A.

    Published 2016
    Subjects: “…Service industries - Marketing 104…”
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  10. 10
    Service Marketing: People, Technology, Strategy

    Service Marketing: People, Technology, Strategy by Lovelock, Christopher

    Published 2017
    Subjects: “…Service Industries - Marketing 104…”
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  11. 11
    The Disney Way

    The Disney Way by Capodagli, Bill

    Published 2007
    Subjects: “…Service industries -- Marketing,Customer services…”
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  12. 12
    The Professional's Guide to Financial Services Marketing

    The Professional's Guide to Financial Services Marketing by Nagdeman, Jay

    Published 2009
    Subjects: “…Financial services industry-Marketing,Marketing,Marketing management,Nagdeman, Jay,Financial services industry-Marketing,Marketing,…”
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  13. 13
    HandBook of Services Marketing and Management

    HandBook of Services Marketing and Management by Swartz, Teresa A

    Published 2000
    Subjects: “…Service industries-Marketing,Service industries-Management,Customer service-Marketing,Customer services-Management…”
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  14. 14
    Services Marketing

    Services Marketing by Zeithaml, Valarie A; Bitner, Mary Jo; Gremler, Dwayne D; Pan

    Published 2013
    Subjects: “…Service industries-Marketing ,Customer Services ,Marketing 38560…”
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  15. 15
    Services Marketing

    Services Marketing by Lovelock, Christopher

    Published 2006
    Subjects: “…PROFESSIONS - MARKETING, SERVICE INDUSTRIES - MARKETING…”
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  16. 16
    Services Marketing

    Services Marketing by Zeithaml, Valarie A

    Published 2006
    Subjects: “…Service Industries-Marketing ,Customer Services ,Marketing…”
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  17. 17
    Essentials of Services Marketing

    Essentials of Services Marketing by Wirtz, Jochen

    Published 2023
    Subjects: “…Service Industries-Marketing, Customer Services, Marketing 38560…”
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  18. 18
    Selling the invisible : a field guide to modern marketing

    Selling the invisible : a field guide to modern marketing by Beckwith Harry

    Published 1997
    Subjects: “…Service industries--Marketing 37870…”
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  19. 19
    Services marketing

    Services marketing by Wirtz, Jochen

    Published 2016
    Subjects: “…Service industries; Marketing 4240…”
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  20. 20
    Services marketing

    Services marketing by Srinivasan, R

    Published 2005
    Subjects: “…Service industries; Marketing 4240…”
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