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  1. 1961
    Secret Formula : how Brilliant Marketing and relentless salesmanship made Coca-Cola the best-known product in the world

    Secret Formula : how Brilliant Marketing and relentless salesmanship made Coca-Cola the best-known product in the world by Allen Frederick

    Published 1995
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  2. 1962
    Branding Only Works on Cattle : the new way to get known (and drive your competitors crazy)

    Branding Only Works on Cattle : the new way to get known (and drive your competitors crazy) by Baskin, Jonathan Sale

    Published 2008
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  3. 1963
    Franchising : the Route map to rapid business excellence

    Franchising : the Route map to rapid business excellence by Khera Pramod

    Published 2001
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  4. 1964
    Success Principle

    Success Principle by Yeaple Ronald

    Published 1997
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  5. 1965
    BreakPoint and Beyond : mastering the future--today

    BreakPoint and Beyond : mastering the future--today by Land George

    Published 1993
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  6. 1966
    Marketing Revolution! : the Radical new approach to transforming the business, the brand & the bottom line

    Marketing Revolution! : the Radical new approach to transforming the business, the brand & the bottom line by Gamble, Paul R.

    Published 2006
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  7. 1967
    Negotiating in the Real World : Getting the deal you want

    Negotiating in the Real World : Getting the deal you want by Gotbaum Victor

    Published 1999
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  8. 1968
    Good Works! : Marketing and Corporate initiatives that Build a better world-- and the bottom line

    Good Works! : Marketing and Corporate initiatives that Build a better world-- and the bottom line by Kotler Philip

    Published 2012
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  9. 1969
    Rethinking Business to Business Marketing

    Rethinking Business to Business Marketing by Sherlock Paul

    Published 1991
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  10. 1970
    Paradox Process : Creative Business Solutions, where you least expect to find them

    Paradox Process : Creative Business Solutions, where you least expect to find them by Barrett Derm

    Published 1997
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  11. 1971
    E-Profit : High Payoff Strategies for capturing the e-commerce edge

    E-Profit : High Payoff Strategies for capturing the e-commerce edge by Cohan Pater S.

    Published 2000
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  12. 1972
    Marketing Power Plays : how the world's most ingenious marketers reach the top of their game

    Marketing Power Plays : how the world's most ingenious marketers reach the top of their game by Business Week

    Published 2007
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  13. 1973
    Your Brand, the Next Media Company : How a Social business strategy enables better content, smarter marketing, and deeper customer relationships

    Your Brand, the Next Media Company : How a Social business strategy enables better content, smarter marketing, and deeper customer relationships by Brito Michael

    Published 2014
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  14. 1974
    Six Disciplines of Breakthrough Learning : how to turn training and development into business results

    Six Disciplines of Breakthrough Learning : how to turn training and development into business results by Wick Calhoun

    Published 2006
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  15. 1975
    If it Ain't Broke-- Break it! : and other unconventional wisdom for a changing business world

    If it Ain't Broke-- Break it! : and other unconventional wisdom for a changing business world by Kriegel Robert

    Published 1991
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  16. 1976
    Business Law for Management

    Business Law for Management by Bulchanddani, K R

    Published 2017
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  17. 1977
    International Business: Competing in the Global Marketplace

    International Business: Competing in the Global Marketplace by Hill, Charles W L

    Published 2018
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  18. 1978
    Eng@ged : the New Rules of Internet Direct Marketing: E-mail Strategies for Creating Profitable Customer Relationships

    Eng@ged : the New Rules of Internet Direct Marketing: E-mail Strategies for Creating Profitable Customer Relationships by Brondmo Hans Peter

    Published 2000
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  19. 1979
    Good Business : Leadership, Flow, and the making of meaning

    Good Business : Leadership, Flow, and the making of meaning by Csikszentmihalyi, Mihaly

    Published 2003
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  20. 1980
    Good Business : Leadership, Flow, and the making of meaning

    Good Business : Leadership, Flow, and the making of meaning by Csikszentmihalyi, Mihaly

    Published 2003
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