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  1. 1
    Entrepreneurial Finance: Finance and Business Strategies for the Serious Entrepreneur

    Entrepreneurial Finance: Finance and Business Strategies for the Serious Entrepreneur by Rogers, Steven

    Published 2019
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  2. 2
    Brands as Engines for Profit: Universal Guidelines on how to Drive Growth

    Brands as Engines for Profit: Universal Guidelines on how to Drive Growth by Jones, John Philip

    Published 2012
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  3. 3
    The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

    The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands by Chattopadhyay, Amitava

    Published 2012
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  4. 4
    The Talent Management Handbook: Making Culture a Competitive Advantage by Acquiring, Identifying, Developing, and Promoting the Best People

    The Talent Management Handbook: Making Culture a Competitive Advantage by Acquiring, Identifying, Developing, and Promoting the Best People

    Published 2018
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  5. 5
    Bands, Brands and Billions

    Bands, Brands and Billions by Pearlman, Lou

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  6. 6
    Brand Positioning: Strategies for Competitive Advantage

    Brand Positioning: Strategies for Competitive Advantage by Sengupta, Subroto

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  7. 7
    What's in A Brand?

    What's in A Brand? by Jones, John Philip

    Published 1998
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  8. 8
    Marketing Management

    Marketing Management by Saxena, Rajan

    Published 2006
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  9. 9
    The Art of Deception

    The Art of Deception by Capaldi, Nicholas

    Published 2007
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  10. 10
    Brand Breakout

    Brand Breakout by Kumar, Nirmalya; Bendict, Jan; Steenkamp, E. M.

    Published 2013
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  11. 11
    Strategic Brand Management

    Strategic Brand Management by Keller, Kevin Lane

    Published 2008
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  12. 12
    Loyalty 3.0 How to Revolutionize Customer and Employee Engagament With BIG DATA and GAMIFICATION

    Loyalty 3.0 How to Revolutionize Customer and Employee Engagament With BIG DATA and GAMIFICATION by Paharia, Rajat

    Published 2013
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  13. 13
    Strategic Brand Management

    Strategic Brand Management by Kapferer, Jean-Noel

    Published 1997
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  14. 14
    Best of Branding \: Best Practices in Corporate Branding

    Best of Branding \: Best Practices in Corporate Branding by Gregory James R.

    Published 2004
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  15. 15
    Building Brand Value : five steps to building powerful brands

    Building Brand Value : five steps to building powerful brands by Parameswaran M.G

    Published 2006
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  16. 16
    Emotion Marketing : the Hallmark way of winning customers for life

    Emotion Marketing : the Hallmark way of winning customers for life by Robinette Scott

    Published 2001
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  17. 17
    Brand Positioning : strategies for competitive advantage

    Brand Positioning : strategies for competitive advantage by Sengupta, Subroto

    Published 1990
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  18. 18
    Whats in a Brand: Building Brand Equity Through Adevertising

    Whats in a Brand: Building Brand Equity Through Adevertising by Jones John Philip

    Published 1998
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  19. 19
    Living Brands: Collaboration, Innovation, Customer Fascination

    Living Brands: Collaboration, Innovation, Customer Fascination by Nadeau Raymond A

    Published 2007
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  20. 20
    No money marketing : from upstart to big brand on a frugal budget

    No money marketing : from upstart to big brand on a frugal budget by Paul, Jessie

    Published 2009
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