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    War in the Boardroom : why Left-Brain Management and Right-Brain marketing don't see eye-to-eye--and what to do about it

    War in the Boardroom : why Left-Brain Management and Right-Brain marketing don't see eye-to-eye--and what to do about it by Ries Laura

    Published 2009
    “…Collins Bussines, HarperCollins Publisher…”
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