Search Results - INSTITUTE OF MARKETING

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  1. 1
    Marketing Management

    Marketing Management by Kotler, Philip; Ang, Swee Hoon; Leong, Siew Meng; Tan, Chin

    Published 1996
    “…Marketing Science Institute…”
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  2. 2
    Multivariate Statistics

    Multivariate Statistics by Hardle, Wolfgang; Hlavka, Zdenek

    Published 2007
    “…Marketing Science Institute…”
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  3. 3
    Marketing Modles

    Marketing Modles by Iacobucci, Dawn

    Published 2013
    “…Marketing Science Institute…”
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  4. 4
    Marketing Revolution! : the Radical new approach to transforming the business, the brand & the bottom line

    Marketing Revolution! : the Radical new approach to transforming the business, the brand & the bottom line by Gamble, Paul R.

    Published 2006
    “…IBM the Chartered Institute of Marketing Kogan Page…”
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  5. 5
    SUCCESS IN HIGH TECHNOLOGY MARKETS : IS MARKETING CAPABILITY

    SUCCESS IN HIGH TECHNOLOGY MARKETS : IS MARKETING CAPABILITY by DUTTA S

    Published 1999
    “…MARKETING SERVICE INSTITUTE…”
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  6. 6
    TOTAL MARKET ORIENTATION, BUSINESS, PERFORMANCE AND INNOVATION

    TOTAL MARKET ORIENTATION, BUSINESS, PERFORMANCE AND INNOVATION by NARVER J C

    Published 2000
    “…MARKETING SERVICE INSTITUTE…”
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  7. 7
    DECOMPOSING THE EFFECTS OF DIRECT TV ADVERTISING : WHICH AD WORKS, WHEN, WHERE, AND HOW OFTEN?

    DECOMPOSING THE EFFECTS OF DIRECT TV ADVERTISING : WHICH AD WORKS, WHEN, WHERE, AND HOW OFTEN? by TELLIS GERARD J

    Published 1999
    “…MARKETING SERVICE INSTITUTE…”
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  8. 8
    MARKETING BOOK

    MARKETING BOOK by BAKER MICHAEL J

    Published 1987
    “…INSTITUTE OF MARKETING…”
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  9. 9
    PRICING FOR RESULTS

    PRICING FOR RESULTS by WINKLER JOHN

    Published 1983
    “…INSTITUTE OF MARKETING…”
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  10. 10
    MARKETING OF SERVICES

    MARKETING OF SERVICES by COWELL DONALD W

    Published 1984
    “…INSTITUTE OF MARKETING…”
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  11. 11
    VALUING CUSTOMERS

    VALUING CUSTOMERS by GUPTA S

    Published 2001
    “…MARKETING SERVICE INSTITUTE…”
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  12. 12
    TOWARDS UNDERSTANDING THE VALUE OF A LOYAL CUSTOMER : AN INFORMATION PROCESSING PERSPECTIVE

    TOWARDS UNDERSTANDING THE VALUE OF A LOYAL CUSTOMER : AN INFORMATION PROCESSING PERSPECTIVE by AHLUWALIA ROHINI

    Published 1999
    “…MARKETING SERVICE INSTITUTE…”
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  13. 13
    TOTAL MARKET ORIENTATION, BUSINESS PERFORMANCE AND INNOVATION

    TOTAL MARKET ORIENTATION, BUSINESS PERFORMANCE AND INNOVATION by NARVER J C

    Published 2000
    “…MARKETING SERVICE INSTITUTE…”
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  14. 14
    JUSTIFYING PROFITABLE PRICING

    JUSTIFYING PROFITABLE PRICING by URBANY JOEL E

    Published 2000
    “…MARKETING SERVICE INSTITUTE…”
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  15. 15
    DIRECT MARKETING GUIDE

    DIRECT MARKETING GUIDE by INSTITUTE OF DIRECT MARKETING PUB

    Published 1998
    “…INSTITUTE OF DIRECT MARKETING…”
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  16. 16
    ANALYZING MEDIA INTERACTIONS : THE EFFECTS OF COORDINATED TV-PRINT ADVERTISING CAMPAIGNS

    ANALYZING MEDIA INTERACTIONS : THE EFFECTS OF COORDINATED TV-PRINT ADVERTISING CAMPAIGNS by EDELL JULIE A

    Published 1999
    “…MARKETING SERVICE INSTITUTE…”
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  17. 17
    GLOBAL BRANDING

    GLOBAL BRANDING by SOUSA PEDRO

    Published 2000
    “…MARKETING SERVICE INSTITUTE…”
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  18. 18
    HARD AND A SOFT LOOK AT BUILDING STRONG BRANDS

    HARD AND A SOFT LOOK AT BUILDING STRONG BRANDS by JOHNSON A

    Published 2002
    “…MARKETING SERVICE INSTITUTE…”
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  19. 19
    CAPABILITIES FOR FOREIGN CUSTOMER RELATIONSHIPS

    CAPABILITIES FOR FOREIGN CUSTOMER RELATIONSHIPS by DAY GEORGE S

    Published 2000
    “…MARKETING SERVICE INSTITUTE…”
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  20. 20
    EFFECTS OF NATIONAL CULTURE ON ORGANIZATIONAL RES. TO THE ...CONCEPT

    EFFECTS OF NATIONAL CULTURE ON ORGANIZATIONAL RES. TO THE ...CONCEPT by NAKATA CHERYL

    Published 1999
    “…MARKETING SERVICE INSTITUTE…”
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