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    Customer Management Scorecard : managing CRM for profit

    Customer Management Scorecard : managing CRM for profit by Woodcock Neil

    Published 2003
    “…Kogan Page Publisher…”
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  2. 2
    Why CRM Doesn't Work : How to win by letting customers manage the relationship

    Why CRM Doesn't Work : How to win by letting customers manage the relationship by Newell Frederick

    Published 2003
    “…Kogan Page Publisher…”
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